Tourism in Manitoba is an important economic driver and revenue generator for the province. With an estimated economic impact of $3.2 billion annually, tourism and hospitality contributes significantly to Manitoba’s value. Our partners in tourism employ approximately 65,000 across the province.
The Tourism Industry Association of Manitoba (TIAM) is a dedicated group of members who represent the Manitoba tourism industry. Our Board of Directors represents many industry sectors and geographical locations in Manitoba, providing important perspective.
Vision:
Tourism is a cornerstone to the economy of Manitoba. Strength in community. Success in business.
Mandate:
TIAM works with the industry leaders of tourism in Manitoba, fostering a competitive and prosperous visitor economy.
Unique Value Proposition:
Investing in TIAM is a commitment to in unified voice for the industry to government. Strength in numbers, strength in tourism.

Award nominations are open for the Tourism Industry Association of Canada (TIAC) annual awards. Nominate yourself, people and organizations in Canada for one or more award categories. Applications close September 11, 2025.
The Tourism Industry Association of Canada (TIAC) recently launched the READI™ program. The READI™ program is designed to support the growth and resilience of Canada’s tourism industry. It provides tools, resources, and support to tourism operators and stakeholders to help them navigate the challenges and opportunities in a post-pandemic landscape. READI™ (Reach, Engage, Activate, Develop,…
Congratulations to all winners and finalists in the Travel Manitoba / Tourism Winnipeg Awards in April! We have so many incredible tourism experiences here in Manitoba, and it was exciting to celebrate our industry.
This August 28-September 1, A Taste of Manitoba returns! The Manitoba Restaurant and Foodservices Association and Fort Catering are bringing the beloved event to Fort Gibraltar. This exciting event invites everyone to enjoy delicious creations from 20 local Manitoba restaurants, showcasing the rich culinary diversity of our province. Celebrate Manitoba’s vibrant food scene with a…
This August 28-September 1, A Taste of Manitoba returns! The Manitoba Restaurant and Foodservices Association is bringing the beloved event to Fort Gibraltar. Restaurants are invited to register and sponsorship opportunities are also available.
The recent completion of Perimeter Aviation’s $20 million passenger terminal not only triples the size of its former space, but adds crucial modern infrastructure for enhanced travel to the North. The Manitoba government is investing $1.65 million to upgrade and expand the Virden Regional Airport. The improvements will give the airport a major boost in…
Eight Manitoba arts organizations are receiving $6.5 million in funding through the federal government’s Prairie Performing Arts Initiative. An additional $1.5 million in funding from the federal government was also recently announced for three projects that will benefit Manitoba’s francophone communities. Also, the Government of Canada’s Indigenous Tourism Fund’s Micro and Small Business Stream provided…
Budget 2025 will build on the current investment of $13.9 million to Travel Manitoba with an additional $4.5 million in funding. This increase will support initiatives to encourage Manitobans to travel within the province, attract more out-of-province visitors, and enhance the growth of Indigenous tourism. These efforts will result in a positive economic return on…
In light of the escalating trade tensions between Canada and the United States, the Tourism Industry Association of Canada (TIAC) shared a guide on the actions you can take to advocate and fight against the implementation of tariffs. The How You Can Help Tariffs Tourism Guide includes many actions and ideas, including: It also includes…
The Government of Canada’s Indigenous Tourism Fund’s Micro and Small Business Stream has provided $3.3 million for 136 Indigenous tourism businesses as part of their fourth (and final) round of funding. Three Manitoba businesses are receiving funding.
On February 21, the Honourable Terry Duguid, Minister for PrairiesCan announced a federal investment of over $1.85 million to support nine projects that showcase the growing potential of world-class tourism experiences and cultural initiatives that drive economic growth across Manitoba. TIAM is grateful to receive $125,000 to support export readiness activities for tourism operators in…
TIAC (Tourism Industry Association of Canada) members are invited to apply to be a judge for the 2025 Canadian Tourism Awards where your insights and expertise will play a vital role in shining a light on the innovation and dedication driving our industry forward. Learn more here.
Churchill tourism, the Blueberry Inn and Churchill Wild were all featured in a recent Winnipeg Free Press article. Congratulations to TIAM Board members Jackie Storry (Churchill Wild) and John Gunter (Frontiers North Adventures) who were both featured in the write-up.
The Tourism Industry Association of Canada (TIAC) is seeking Program Advisory Committee members and Presenters for the Tourism Congress 2025. Learn more about these opportunities. Save the date! TIAC Tourism CongressNovember 18-20, 2025Gatineau, QC.
The Tourism Industry Association of Canada (TIAC) is looking for stories from the tourism industry! They know that every day, you create extraordinary experiences that transform your region into a beloved destination. They’re launching an exciting new campaign to spotlight the passionate individuals like you who make our tourism industry special – and TIAC want…
Last month, members of the TIAM Board Executive met with the Honourable Malaya Marcelino, Minister of Labour and Immigration. We had a great discussion, reinforcing tourism’s significant value to the Manitoba economy. Shaun, Pit, John and Minister Marcelino also chatted about labour market challenges and potential collaborative solutions through immigration and training. Thank you to…
Another great meeting the TIAM Executive had in December was meeting with the new Minister of Sport, Culture, Heritage and Tourism, the Honourable Nellie Kennedy. In our meeting, we warmly welcomed the Minister to her new role, introduced TIAM, and emphasized tourism’s key role as an economic driver and the critical need for increased and…
Congratulations to the new Minister of Sport, Culture, Heritage and Tourism, the Honourable Nellie Kennedy. TIAM looks forward to working with MLA Kennedy to elevate and advocate for Manitoba Tourism!
Congratulations to TIAM Board Members Ashley Smith and Pit Turenne, who were included in Ace Burpee’s 100 Most Fascinating Manitobans of 2024. They do amazing work and we’re so glad they were recognized! Here’s what Ace had to say about Ashley and Pit:
We’re grateful for the opportunity to meet with Manitoba Ministers! This was the first of three meetings with Manitoba Ministers in December. Hon. Jamie Moses, Minister of Business, Mining, Trade and Job Creation – December 12, 2024 During this meeting, TIAM advocated for the inclusion of tourism in Manitoba’s new economic development strategy, highlighting its…
Winnipeg, MB Parks Canada’s Unilateral Decisions Directly Impacting Local Communities Wasagaming, MB – Parks Canada announced sweeping restrictions on water access throughout Riding Mountain National Park (RMNP). This follows months of uncertainty and the cancellation of all water- based events earlier this year. The Tourism Industry Association of Manitoba (TIAM) and Indigenous Tourism Manitoba (ITM)…
April 18, 2024 – WINNIPEG, MB – The Tourism Industry Association of Manitoba (TIAM) celebrated Tourism Week by welcoming 125 participants to their first annual conference and AGM held at the RBC Convention Centre in Winnipeg.
TIAM calls on all political parties to commit to address critical issues in the tourism industry. During Summer 2023, TIAM surveyed members regarding advocacy priorities. For the October 3, 2023 provincial election, TIAM is advocating the top three priorities with political party leaders. See more: “Tourism is the fourth fastest growing industry in the world and…
Press Release · August 3, 2021 Formed in 2020, a working group of provincial tourism industry colleagues is exploring the feasibility of forming a tourism industry association in Manitoba. The working group is now commencing industry engagement to determine the viability, interest and appetite for a new industry organization for tourism in the province, the…